Digital Asset Management (DAM) for agencies

Digital Asset Management (DAM) is a process that can help agencies manage and streamline the workflow, making it easier to create & distribute content quickly and efficiently. In this blog post, we will discuss the benefits of DAM for agencies and how it can help you deliver better results for your clients by using a DAM system.

Just please keep in mind that you can have your DAM and use it for your clients or your clients can have a DAM and share it with you. Both ways will help you to work efficiently and save time!

Maintain brand consistency and brand integrity

Digital agencies know the importance of brand consistency in maintaining client loyalty and keeping your client’s business top of mind. That’s why you always need to be on brand.

The first step is to establish brand guidelines. A creative style guide outlining the brand's core design elements such as fonts, colors, logos, and other visual cues will go a long way in ensuring creative consistency.

After establishing the brand guidelines it is important to follow them. But, how are you going to make sure that everyone follows them? In our experience, the best way is to communicate these guidelines, provide access to the people that need them, and train them on how to use the platform. This way, you’ll have only one centralized platform to communicate the brand guidelines. They don’t need to keep searching in the chats, emails, or asking.

Making it available to everybody

Digital agencies and/or your client put too much effort into preparing these brand guidelines so that everyone can follow them. In this case, you’d need to ensure that everyone within and outside your organization has access to the platform where the brand guidelines are listed.

Same for the digital assets you have. People can upload, download and share assets easily when they have access. Don’t think about privacy and/or legal reasons. You can easily manage it with the permissions set to the user groups in your Kadanza installation as we’ll explain more in the following topics.

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Easily upload, download and share assets

“Can you send me the final logo version?”, “Where can I find the image with the bonfire?” and so on… It is all in the past. Now, it is time to use your or your client’s Kadanza platform to deliver your work.

• Do you have an image? Upload it to the platform so everyone with permission can start using it. Just make sure to use the correct category and add metadata wisely to make searching it easier.
• Do you need one specific image? Go to the platform, search it in the category, or enter metadata from tags to the uploader's name based on your configurations.
• Do you need to share an asset with an external person? Find the asset, and share the asset by entering their email address.

No more losing the assets or asking around and searching for them for hours. Everything is in one place and designed based on your and your client’s needs.

Organize assets and work efficiently

Organizing assets is important to make searching easier. This will help you to work efficiently as well. This is where adding metadata and categorizing your assets become important. This way you’d group all the related assets and add all the necessary information to make it easier to find assets. Neither you nor your client would want to spend lots of time finding one specific asset, no?

Work with permissions and approval flows

Setting permissions is important based on the function within the company and/or permission scheme that you define. In Kadanza, permissions are set in user groups. It means that you create the user groups as how you want them and add people to these groups. This way manage the pages, assets, templates, and so on.

Secondly, working with approval flows is important if your client needs to approve an asset for usage. Let’s say that you have designed a new logo for your client and you need to get their approval. It is easy. Just upload the logo to the platform, and request approval. When a person within the approval user group approves it, it’ll be available for use. In general, it saves time and fastens the process to streamline the review and approval process.

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Always be up to date thanks to the version control

Using an outdated asset can damage your business and your relationship with the client. That’s why version control becomes important. Upload the asset, add the metadata such as expiry date and always be up to date!

Work with correct formats

You’ve designed a perfect logo and you’ve exported it as a PNG. A few days later, you or your client wants a logo as an SVG so they can use it as a profile picture for the best resolution. In this case, you don’t need to follow all the steps and spend time on them. Instead, use this time to be creative. Just upload it to the platform and let the platform convert it to an SVG. All you need to do is configure a conversion profile once in the Admin Console.

In conclusion

DAM can help agencies save time by automating tasks that would otherwise be manual and time-consuming. For example, DAM can automatically generate preview images for videos, making it easier for team members to locate and select the right video file. Additionally, DAM can help agencies keep track of all your assets in one central location, making it easy to find and use them when needed by adding metadata and categorizing the assets. This is especially helpful for agencies that work with multiple clients and need to keep track of a large number of assets.

DAM can help save time, improve workflow, and deliver better results for clients. If your agency is looking for a way to streamline its workflow, consider investing in a DAM system, and why not Kadanza? Contact us today!